My role: I was the Ferrara Marketing lead who spearheaded this event, working closely with our creative partners, Fika and Producer Yasmin (Daguilh) Gleason, to bring this vision to life.

WHAT:

When it comes to taking care of their health, women are selfless to a fault and almost always prioritize the needs of others in their family above their own. That’s why Lemonhead and National Breast Cancer Foundation showed them how sweet it can be, and how good it can feel, to prioritize your health.

HOW:

Lemonhead took over the Chillhouse spa in SoHo for a pop-up experience called The Bright Side. The event took place on National Pink Day, June 23rd, and educated and empowered attendees in equal measure. NBCF was onsite sharing educational materials to inspire attendees to prioritize their breast health. NBCF also provided online resources to help educate women about breast self-exams and mammograms.

Lemonhead provided a range of self-care amenities, including free manicures, personalized bracelets, and a photo-booth optimized for social media sharing. A Lemonhead-inspired pink lemonade mocktail was also served up.

The centerpiece of The Bright Side was a Pledge Tree that grew pink and yellow leaves throughout the day as women marked their commitment to prioritizing their health, as well as breast cancer survivors who commemorated their successes.

IMPACT:

• 500 pre-registrations for the event (a sell out!)

• 2,800 total social impressions from Partnerships Instagram Posts + Influencer/Media mentions to a combined 442K followers

• Around 50 women vowed to prioritize their health and honored survivors on the Pledge Tree