Linked Here: Mr Muscle "SLOOP" - TV Spot for New Product Launch in Nigeria

My role: I was the Account Manager at Ogilvy, SC Johnson’s agency of record, who oversaw client and project management for this campaign from start to finish. I championed the full creative process including strategy/brief, creative concepting and development, pre production, and post production / launch.

WHAT

The Mr Muscle brand launched a new product innovation in a new market (Nigeria) as well as in Southeast Asia & Egypt. Ogilvy developed a creative suite of assets to accompany the launch - including film, social posts and a radio spot.

I led this initiative from the Ogilvy account team and am very proud of the outcome, which is a film that empowers our female lead while delivering a singular, strong product message (Versatile Product / More Power In One).

IMPACT:

• The TV spot received a PERFECT Nielsen neurotest score (no changes recommended coming out of very thorough testing!)